You spend a lot of time creating content to share on Facebook. But with the decline of organic reach, are you seeing enough of a return? This is where the Facebook boost post feature comes into play.

Available to anyone with a business page, boosting a post on Facebook means paying to get your content seen by more people. Boosting Posts on Facebook Begin by clicking the “Post” button on the bottom right corner of the post. Then, choose the audience you want to reach with the post. You can select to boost the post to the News Feeds of people who like your Page, as well as their friends, or choose a specific audience through targeting. When you create posts on your Facebook business Page, sometimes you’ll see a blue Boost Post button appear after your publish them. The Boost Post button allows you to quickly create a Facebook ad using your post. This ad can appear in different places on Facebook, and you can show it to an audience of people you define. Boosting a post from your business Page is a quick and easy way to show your content to people who might be interested.

Why Boost a Post?

Boosting a post may help you get more people to like, share and comment on the posts you create. Boosted posts are also a way to reach new people who are likely interested in your content but don’t currently follow you on Facebook. Your boosted post can include a call-to-action button so that you can drive people to take other actions you care about, like booking an appointment, signing up for a newsletter, getting in touch with your business and more.

Features of Boosted Posts

  • Targeted: Boosted posts can be shown to the audience of your choosing. You can define a new audience based on things like location, interests and more. You can also create a custom audience based on contacts you already have or a lookalike audience based on people who’ve already shown interest in your business Page.
  • Many placements: Placements on Facebook represent where your ad will appear. Boost posts can be shown on the Desktop NewsFeed, Mobile NewsFeed and Instagram. In addition, the Audience Network placement is available for boosted posts that use video in the creative. Learn more about Facebook ad placements
  • The amount you pay to boost your post is up to you. You can select a pre-populated budget or set a custom amount. Boosted posts require a minimum budget of $1 a day.
    Scheduling: You’ll set the amount of time you want your ad to run. You can choose from a custom duration (ex, 7 days) or set a custom end date.
  • Ad Creative: The ad you create will look just like the Page post it’s based on. The only difference is that your ad will appear with a Sponsored label in the top-left corner and will have a call-to-action button in the bottom-right corner if you chose to add one.

Social media marketing helps to validate your brand. A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. Learn more about how we can help you with an effective social media campaign @ big surf media.

Author Michele Potts: Digital Marketing Guru with 13+ yrs Training, Marketing & Business Development helping businesses drive ROI. Follow her on or for more great marketing tips