How To Choose A Marketing Agency

How To Choose A Marketing Agency

Choosing a digital marketing agency to partner with is a lot like like dating, marriage, buying a car, or even finding a needle in a haystack. Before you start seeking a marketing agency to work with, there are a few considerations you should make.

  • Service Needs: Marketing services can range from advertising, PR, design, media and more so you need to identify the specific needs that your team has in order to narrow your scope and find partners that specialize in the areas you need the most help with.
  • Expertise Needs: Identify areas of expertise that your team doesn’t have, but would greatly benefit from. An agency with a wide variety of marketing expertise can help your team look at things from a new perspective and maybe even shed light on an approach you haven’t thought of before.
  • Daily Logistics: Having a clear picture of how you expect to work with an agency on a daily, weekly and monthly basis will help set expectations for both sides as they come together to essentially form one collaborative team.
  • Vision for Success: Have a general idea of what you would like this newly expanded team to accomplish. Determine what success should look like and when it should be achieved, and how is it being measured?

Here is a list of internal questions to ask yourself

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Broadcast your message using Sponsored Content

Broadcast your message using Sponsored Content

Is it a news article? Advertising? Both?

Sponsored content is all about you. It’s your message, the way you want portrayed in a forum that suits your marketing goals.

Perfect, right? Absolutely. But it will cost you.

Sponsored content is paid content by a business that looks – and reads – like any other editorial content. Only, the brand has paid for it, crafted the message and picked out the right display venue. The goal here is to provide context, information and entertainment – all while promoting the business in a positive light. It’s your brand so YOU control the message. This practice is sometimes referred to as native advertising – where the paid content appears to match thee forum in which it is displayed.  (more…)

The How & Why of Boosting Posts on Facebook

The How & Why of Boosting Posts on Facebook

You spend a lot of time creating content to share on Facebook. But with the decline of organic reach, are you seeing enough of a return? This is where the Facebook boost post feature comes into play.

Available to anyone with a business page, boosting a post on Facebook means paying to get your content seen by more people. Boosting Posts on Facebook Begin by clicking the “Post” button on the bottom right corner of the post. Then, choose the audience you want to reach with the post. You can select to boost the post to the News Feeds of people who like your Page, as well as their friends, or choose a specific audience through targeting. When you create posts on your Facebook business Page, sometimes you’ll see a blue Boost Post button appear after your publish them. The Boost Post button allows you to quickly create a Facebook ad using your post. This ad can appear in different places on Facebook, and you can show it to an audience of people you define. Boosting a post from your business Page is a quick and easy way to show your content to people who might be interested.

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IP Targeting 101

IP Targeting 101

IP targeting is superior to geo-targeting because it allows you to target your advertising to specific households and businesses.

So – you might be wondering “What is IP targeting?” IP targeting allows give the advertiser the ability to show ads to specific addresses, office buildings, and even suite numbers! Imagine – Instead of throwing something at the wall – now you are targeting a specific target. Basically you’re only showing your ads to those exact addresses where your target audience is. This form of advertising is 50 to 100 times more targeted than traditional media. True one to one marketing.

Instead of grouping people based on demographics and behavior (Audience Segmentation) IP targeting is more refined and personalized, which leads to higher ROI. That sounds great right?

Here is how it works: (more…)

The Difference between Posting and Social Media Updates

The Difference between Posting and Social Media Updates

Does this sound familiar?

You start a Facebook page for your business. When the time comes to post, you don’t think much about it. You just go ahead and post. Sometimes there’s a rhyme, reason, or rhythm to it, but more often, you’re posting an update either every three days or once every two weeks. Sometimes the posts are just your thoughts. Other times, they’re sales posts or product features.

But at the end of the day, you’re probably not getting much traffic. You have boosted a few posts and think that maybe Facebook ads just aren’t worth the money. (more…)

Is Your Website Ready for Our Mobile Future?

Is Your Website Ready for Our Mobile Future?

It’s all we hear anymore: Mobile Mobile Mobile

Mobile devices are now taking over the internet. In 2017, mobile devices were responsible for more than 52% of total global internet traffic, and it’s growing at a rapid pace. By 2020, according to Ericsson, the global smartphone user base is expected to reach 6.1 billion. (more…)