Choosing a digital marketing agency to partner with is a lot like like dating, marriage, buying a car, or even finding a needle in a haystack. Before you start seeking a marketing agency to work with, there are a few considerations you should make.
- Service Needs: Marketing services can range from advertising, PR, design, media and more so you need to identify the specific needs that your team has in order to narrow your scope and find partners that specialize in the areas you need the most help with.
- Expertise Needs: Identify areas of expertise that your team doesn’t have, but would greatly benefit from. An agency with a wide variety of marketing expertise can help your team look at things from a new perspective and maybe even shed light on an approach you haven’t thought of before.
- Daily Logistics: Having a clear picture of how you expect to work with an agency on a daily, weekly and monthly basis will help set expectations for both sides as they come together to essentially form one collaborative team.
- Vision for Success: Have a general idea of what you would like this newly expanded team to accomplish. Determine what success should look like and when it should be achieved, and how is it being measured?
Here is a list of internal questions to ask yourself