Is it a news article? Advertising? Both?
Sponsored content is all about you. It’s your message, the way you want portrayed in a forum that suits your marketing goals.
Perfect, right? Absolutely. But it will cost you.
Sponsored content is paid content by a business that looks – and reads – like any other editorial content. Only, the brand has paid for it, crafted the message and picked out the right display venue. The goal here is to provide context, information and entertainment – all while promoting the business in a positive light. It’s your brand so YOU control the message. This practice is sometimes referred to as native advertising – where the paid content appears to match thee forum in which it is displayed. (more…)