IP targeting is superior to geo-targeting because it allows you to target your advertising to specific households and businesses.
So – you might be wondering “What is IP targeting?” IP targeting allows give the advertiser the ability to show ads to specific addresses, office buildings, and even suite numbers! Imagine – Instead of throwing something at the wall – now you are targeting a specific target. Basically you’re only showing your ads to those exact addresses where your target audience is. This form of advertising is 50 to 100 times more targeted than traditional media. True one to one marketing.
Instead of grouping people based on demographics and behavior (Audience Segmentation) IP targeting is more refined and personalized, which leads to higher ROI. That sounds great right?
Here is how it works: (more…)